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Discount Tool

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Read how successful photographers are generating more revenue by running a variety of sales and promos using Collages.net's discount tool!

Tracey Buyce increased her average reprint sales PER EVENT from $72 to over $200 by running a simple sale using this tool.

Once you've had the chance to read how these photographers are using Collages.net's technology to make more money, check out this short video to learn more about HOW TO start running your sale.


Hear From The Experts

Nicki Kristof Photography

Collages.net customer
since 2011
I use the discount tool to offer my clients "package pricing". I set the discount up a few months ago, and then just add it to each site that I upload. I offer clients a 10% discount if they place their order within one week of their proofing site being ready. This is a GREAT way to get clients to place orders while they are still excited about their portraits and they also order a little more because they are saving money! I have seen a tremendous growth in my sales since I started utilizing the discount tool on Collages.net. I do not offer pre-set "packages", so this is how I get them to create their own packages.
  • Revenue: $5,100
  • 10% off any order within the first week

Tracey Buyce Photography

Collages.net customer
since 2008
Since I saw tremendous success last year with a Black Friday Sale that I ran where I netted $1,800, I decided to offer 50% off all prints for the first two days my sites were live. Sixteen weddings later, I brought in an additional $3,475 in revenue. I set the discount up before the busy wedding season started, and then just applied the promotion each time I uploaded an event. Collages.net's discounting feature is just so simple to use! I went from making an average of $72 per event in online sales to over $200!
  • Revenue: $3,475
  • 50% off any order within the first two days

Epic Photography

Collages.net customers
since 2008
We learned from last year that notifying your customers well in advance of the sale gave them time to make purchasing decisions. We marketed our sale on Facebook and through an e-mail in a similar way companies market Black Friday and Cyber Monday. We were incredibly successful because of Collages.net’s easy Discount Tool that allows you to pick a start and end date for your sale – and even extend it if necessary! We also love the ability to run sales on certain events.
  • Revenue: $2,800
  • 30% off sale from Black Friday at 12am to Cyber Monday

Elegant Images & Photographs and ROKA Studios

Collages.net customers
since 2002
We personally e-mailed our clients the details of the sale one week before it took place to let them know a sale on their site was coming. We also e-mailed any client who logged into our sites or placed an order with the details of the sale a few days prior to the sale. Between our two brands we netted over $2,100. Seeing the power of this short sale that lasted just a day, we decided we are going to offer 25% off all prints for events that we post for the first 5 or 7 days that it is live. We want to capture the fresh emotional attachment to the photos!
  • Revenue: $2,100
  • 50% off all prints on Black Friday

Amy Deming Photography

Collages.net customer
since 2009
I always run a sale just before the holidays, and this year I took advantage of the marketing tools available for free in my Collages.net account. I was able to offer a free 8x10 with minimum purchase. I reached my customers and their friends and family that had viewed the sites by sending out over 2,500 e-mails in just a few quick steps. Collages.net's system made this so easy. By running this sale I was not only able to boost holiday sales, it encouraged early orders to make the ordering season much less stressful! And I was surprised at the amount of customers who purchase more than they originally planned, just to meet the minimum. Now that I know how easy it is to stay in contact with customers through their sites, I will definitely utilize these tools more frequently in the future.
  • Revenue: $1,100
  • FREE 8x10 with $150 purchase

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